Why register a trademark?

Each entrepreneur in the course of his activities is faced with the question of whether he needs to register his own trademark (TM). There is no single answer, in order to make a decision on this issue, you need to consider and weigh your plans and goals for business development.

In this article, we have made a selection of the benefits of having a TM in a company.

1. First of all, TM helps protect against competitors and counterfeit products produced by unscrupulous competitors.
   2. A trademark enhances the credibility of a company. A fly-by-night company will not register a trademark, as this is not an easy task. It is registered by those companies that have entered the market for a long time.
   3. The presence of TM allows the company to expand sales channels. Marketplaces such as Ozon, Wildberries or Lamoda do not work with vendors that do not have trademarks.
   4. Having a TM allows you to run a franchise. If a company has a strong brand, having a franchise is a great way to conquer even greater heights in the market.
   5. Having TM, the company can put it on the balance sheet of the enterprise as an asset, thereby increasing the value of its company. In addition, a trademark can be contributed to the authorized capital of an enterprise or issued as collateral for obtaining a loan.
   6. The presence of TM allows you to optimize taxation.

A trademark is registered for 10 years. Next, you need to renew its validity, and you can renew it an unlimited number of times.

You can check whether the organization has TM in the database of Russian Federal Service for Intellectual Property.

Registration of a trademark is a difficult and rather lengthy process, on average, its duration varies from 8 months to 1.5 year and costs the organization no less than 50,000 rubles.

The law firm "PARITET" offers you its services to support the process of registration of your company's trademark. We can also provide you with comprehensive legal support for the company's activities.

You can entrust us with any task, and we will ensure complete confidentiality of your affairs and an individual approach to each situation.